According to Forbes and other media outlets that have delved into the statistics, video content has become a primary driving factor in social media marketing – in fact, the average user spends up to 88% more time interacting with websites that include video content than those that do not. Platforms such as Instagram have doubled down on video content, allowing users to create 1-hour long form videos. If you’re a business owner, and you’re looking to highlight your organization’s strengths and services to potential clients, now is the time to explore how video production services and effective video production design can create visual ads to help showcase your brand and set yourself apart from the competition. Let’s explore some video formats that will help tell your brand’s story and attract potential clients.
The Educational Reel
You’re an expert in your field of business, and your organization helps clients solve very specific problems. Use live action videos, whiteboard sessions, and webinars to educate and inform viewers on topics within your wheelhouse to reassure potential clients that you are in fact an expert in your field.
Entertainment As a Hook To Draw Them Into Your Brand
Folding your services around short, whimsically consumable content is a great way to introduce your brand to customers without beating them over the head with your marketing infrastructure or sales pitch. It builds rapport with viewers, engage them with content on platforms on which they’re already viewing content, and can be an easy way to build out your content marketing calendar by planning future content around the fact that you’ve already captured the audience’s attention.
Product Demos and Explainer Videos
While educational videos cover broad topics related to your brand, product demos and explainer videos hone in on your products themselves, and outlines for viewers core features and functionalities. Combined with a call to action, these videos are more geared towards securing and capturing the viewer’s attention in order to create the foundation of an ongoing business relationship.
Events Help Share the Excitement
Social media sharing is about experiencing the journeys of others and sharing our own. People follow brands and organizations they want a closer relationship with, and sharing your events is a great way for followers and fans to experience the excitement of your brand vicariously. Corporate celebrations, product launches, promotional rollouts, and other gatherings and events can all be professionally recorded by a video production services provider and either streamed or released in small snippets for broadcast across your brand’s social media landscape.
Video Production Services By Design
These are just some of the video production designs a professional video production service like LNB Broductions can create for your organization’s social media needs. Supporting businesses in and around Austin and San Antonio, we specialize in creating promotional videos as well as corporate showcase videos and testimonial content for your business. Need other marketing services to support the video content we create for you? Explore our portfolio and find the right mix of branding and technical services to ensure you’re putting your best face forward across social media and the Internet.